Melissa Ketron Hayes

Hi! I’m Melissa

About Me

Technology Chief of Staff • IT Leadership • Strategic Planning • Project & Program Management • Organizational Change Management

Strategic leader with a proven record of driving organizational transformation and leading change initiatives. With over two decades of IT experience in leadership roles, I bring a wealth of expertise in navigating complex business landscapes, implementing innovative solutions, and achieving sustainable growth.

Dynamic IT and Project Management professional with over 15 years of experience in leading strategic initiatives, operational optimization, and digital transformation within high-impact environments. Proven track record in managing cross-functional teams and delivering complex projects. I am skilled in change management, stakeholder engagement, and developing comprehensive project roadmaps that align with organizational objectives. Expertise in multiple PM and OCM methodologies, and a strong ability to foster collaboration and drive continuous improvement. Committed to leveraging technology and innovative solutions to enhance operational efficiency and business performance. Experienced in post-acquisition integration.

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Professional Experience

Industry Experience: Nuclear Power, Insurance, Hotel Development, Non-Profit, EPCM, Construction, EdTech

Renaissance Learning
IT Strategy Director | Chief of Staff to CIO/CISO
April 2022 – October 2024

As the Director of IT Strategy and Chief of Staff to the CIO/CISO, I led four strategic teams that were central to advancing our organization’s technological and operational excellence. Through my leadership, I spearheaded transformative initiatives to optimize operational effectiveness, foster innovation, and ensure alignment of technology with our strategic goals, thereby positioning the organization for sustainable growth and a competitive edge.

  • IT Strategy: Developed a comprehensive 3-year technology roadmap and annual strategic plan for IT, Security, and Compliance including OKRs and KPIs. Created the Business Relationship Management function to support company objectives. Consulted on talent development and succession planning.
    • Led post-acquisition technology integrations for five acquired companies, creating and implementing a comprehensive acquisition playbook that streamlined technology team integrations within 90 days.
    • Designed and launched the New Hire Technology 101 Onboarding Program, guiding 300+ new hires in 2024 through seamless technology setup and onboarding processes.
    • Established the Jira Service Management Self-Help Knowledge Base, a centralized resource for employee self-service support, reducing Service Desk ticket volume by 10% within the first 90 days.
    • Served as the Microsoft Copilot SME within the AI Center of Excellence, leading a four-part training series on Copilot Chat and spearheading the M365 Copilot Proof of Concept to identify business use cases for product implementation.
  • IT Project Management: Directed the IT portfolio, overseeing a team of project managers responsible for driving key strategic initiatives.
    • Directed the Data Retention Program, ensuring the timely deletion of expired customer data from product and corporate systems through collaboration with Legal, Compliance, Product, and Engineering leadership; provided quarterly updates to the Board of Directors’ Security Sub-Committee.
    • Designed and implemented the IT & Security Project Management methodology, including a standardized repository, templates, tools, and training to enable consistent project leadership across the organization.
    • Created the Strategic Projects Power BI dashboard for real-time reporting, enhancing visibility of key initiatives to the executive leadership team with weekly updates.
    • Led a comprehensive Digital Transformation Program, modernizing technology infrastructure and tools to improve efficiency and collaboration:
      • Migrated Gmail to Outlook and Google Workspace to Microsoft 365
      • Transitioned from Zoom to Teams and RingCentral to Teams Calling
      • Unified authenticators into Microsoft Authenticator for streamlined security
      • Transitioned Tableau to Power BI for analytics and reporting
      • Consolidated ticket tracking systems (Azure DevOps, Jira, and SolarWinds) into Jira Service Management to standardize service operations
  • IT Organizational Change Management: Served as IT Change Leader for the organization’s largest business digital transformation initiative that included Salesforce, NetSuite, Gainsight, Outreach, Highspot, Marketo, Vertex, and Ironclad. Led the company through several high-impact technology changes supporting our transition to the Microsoft 365 ecosystem.
    • IT & Security Communications Lead:
      • Authored all CIO/CISO communications, ensuring clarity and alignment with organizational priorities.
      • Launched the monthly IT Matters newsletter, achieving a 23% average read rate in its inaugural year.
      • Designed and managed IT & Security SharePoint sites, consistently recognized as the most utilized internal resources company-wide.
      • Developed and distributed all incident, outage, maintenance, and project-related messaging, maintaining clear and timely communication during critical events.
      • Hosted bi-monthly Tech Talks on workforce-relevant technology topics, achieving an average live attendance of 8% of the global workforce.
    • Co-founded the Internal Communications Committee with two other internal communicators to formulate the company’s internal communications strategy, growing the group to six while maintaining the highest rate of engagement in the company in 2024:
      • Defined and standardized internal communication channels, optimizing the use of Outlook, Teams, Viva Engage, SharePoint, Slack, and Highspot to enhance organizational communication.
      • Designed, developed, and administered the company’s SharePoint intranet site, serving as a central hub for employee resources and information.
      • Managed Microsoft Viva Amplify and Viva Engage platforms, including the generation and analysis of metrics to assess engagement and impact.
    • Technology Training:
      • Founded and grew the Microsoft Champions Group by 25% over two years, fostering a community of advocates for digital workplace tools.
      • Created comprehensive digital workforce literacy resources, including instructional videos, job aids, webinars, and presentations, to enhance employee proficiency with technology.
      • Administered and promoted learning management systems (LMS) such as BrainStorm, Viva Learning, and LinkedIn Learning to support continuous learning initiatives.
      • Hosted regular IT & Security Office Hours to address workforce questions and provide guidance on new programs, enhancing engagement and support.
      • Launched the Ask a Microsoft Champion Viva Engage community, enabling peer-to-peer assistance with Microsoft tools and reducing Service Desk tickets by 30%.
  • Technology Vendor Management: Managed technology selection, compliance review, procurement, and licensing for all company software solutions.
    • Managed the company’s largest operational budget, overseeing the annual IT & Security budget; achieved significant cost savings through the consolidation of technology teams under the CIO, reallocating funds to critical Security initiatives.
    • Established a comprehensive technology review process, integrating Legal, Compliance, Contracts, and Security to ensure all vendors met organizational requirements prior to procurement.
    • Directed hardware and software procurement, including the administration and compliance of all software licensing agreements.
    • Successfully negotiated a three-year multimillion-dollar Microsoft contract, securing a cost-beneficial transition from Google Workspace to Microsoft solutions.

Directed a comprehensive, cross-functional Data Retention Program, overseeing multiple workstreams focused on historical data deletion, churn data removal, regulatory compliance reporting, policy creation, and internal communications. Collaborated extensively with Legal, Compliance, Product, Sales Operations, and Engineering teams to ensure alignment and successful program implementation.

Leadership: Founded the Women in Technology group to continue to promote diversity and inclusion within the organization, growing the group 90% from inception including hosting 5 events in 2024.

Mentorship: Mentorship Program champion developing the company’s mentoring program sponsored by the Learning & Development team while mentoring 3 mentees in 2024.

Illuminate Education
IT Project Management Office Manager
November 2021 – April 2022 (acquired by Renaissance Learning)

  • Designed and implemented a comprehensive program to ensure that all projects and initiatives aligned with organizational strategy. Developed and standardized processes for project intake, project management, change management, and closeout, thereby enhancing efficiency and ensuring a structured approach to project lifecycle management.
  • Successfully led the annual Financial and IT Security audits in partnership with third-party auditors, achieving full compliance with security standards and reinforcing the organization’s commitment to regulatory adherence and operational integrity.
  • Deployed and administered the Workfront Project Management Information System (PMIS) to optimize project workflows for Professional Services and Marketing teams.
  • Managed Salesforce enhancement and development projects, overseeing vendor relationships with the managed services provider to ensure quality delivery and alignment with business goals.

e-Builder, Inc. (a Trimble company)
Professional Services Project Manager II
February 2020 – November 2021

  • Led the successful implementation of the e-Builder and ProjectSight application suites across diverse sectors, including Higher Education, Government, Commercial, Healthcare, and Utilities, tailoring solutions to meet industry-specific needs while maintaining revenue expectations.
  • Established internal initiatives for Lessons Learned and Organizational Change Management, contributing to the development of Project Management Standard Operating Procedures and actively supporting the creation of a comprehensive PM Playbook.

Fluor
IT Enterprise Project Management Office & Metrics Manager
January 2015 – February 2020

  • Oversaw the annual $25 million IT Initiative budget, including the yearly FP&A planning process, ensuring strategic allocation and effective utilization of funds and resources. Responsible for 20-25 strategic initiates annually being run by a team of 10-12 project managers.
  • Directed the development of metrics and dashboards for the CIO, as well as a Corporate Strategic Measurements Dashboard for the CEO and Executive Management, providing critical insights for informed decision-making.
  • Leveraged our repeatable PMO framework to successfully establish the Government IT and Supply Chain Project Management offices, standardizing project processes and enhancing cross-functional alignment.
  • Integrated IT Governance and SOX compliance requirements into PMO processes, collaborating cross-functionally to ensure alignment with regulatory standards.
  • Led the migration of the IT EPMO Project Management Information System (PMIS) from SharePoint to Daptiv (now Planview), enhancing project management capabilities.
  • Served as a member of the IT Change Management Board, ensuring all processes and procedures were completed prior to implementing changes in the IT environment.
  • Selected to attend the prestigious Fluor Management Institute, an exclusive program inviting only 75 employees annually from a global workforce of 25,000.
  • Participated as a mentee in the Senior Leadership Mentoring Program for multiple years, fostering leadership growth and development.
  • Active member of the Growing Representation & Opportunities for Women (GROW) Employee Resource Group, supporting initiatives to advance diversity and inclusion.

Senior IT Project Manager
January 2010 – December 2014

  • Managed the Engineering, Procurement, and Construction Integrated Consoles (EPIC) program, utilizing data from project applications to conduct quality checks and deliver a graphical dashboard for stakeholder visibility. The EPIC program included the company’s top ten most-utilized data reports representing 82% of all BI dashboards in 2019.
  • Led a large-scale Windows 10 upgrade project, successfully upgrading over 16,000 PCs across 150 global locations. Implemented cost-saving measures that resulted in $1.2 million in IT budget savings in 2019.
  • Developed a new agile development process and managed the largest agile software development project within IT, resulting in the creation of the Construction Phase Sustainability Actions (CPSA) application. This application was developed in collaboration with the Construction Industry Institute and showcased at their 2014 Annual Conference.
  • Corporate Project Management: Oversaw the development of the Business Risk Management Framework (BRMF) application for the Corporate Risk Group, enhancing the organization’s risk management capabilities and processes. Led the development of the HSE Sustainability Performance Indicator Management System (SPIMS), which captured sustainability data across the organization and supported the publication of the annual Sustainability Report.
  • Led the U.S. Remote Worker Program in 2010, enabling IT employees to transition to remote work by developing the Remote Worker HR agreement, identifying technology requirements, and deploying employees to home-based setups; provided training on remote technology usage, network access, and effective remote work practices.
  • Directed the migration from Lotus Notes to SharePoint as the IT EPMO Project Management Information System (PMIS), creating the site, establishing file structures and templates, and implementing automated reporting to streamline operations.
  • Selected as a member of the IT High Potential Program for multiple years, an exclusive initiative recognizing 10-15 top performers annually from a global IT workforce of over 600.
  • Participated in the Emerging Leaders Group (ELG) as an annual leadership nominee, demonstrating consistent recognition for leadership potential and performance.

IT Project Management & IT Governance Specialist
February 2008 – December 2009

  • Served as the PMIS administrator, managing process improvement initiatives to enhance project management capabilities. Conducted risk assessments for new software and hardware being introduced to the infrastructure, ensuring alignment with organizational standards, and minimizing potential risks.

Volunteer Experience

American Red Cross – Services to the Armed Forces (SAF) and International Services (IS)
Volunteer Project Manager, Change Manager, and PMO Consultant
June 2022 – Present

  • Change Manager: Case Management System Development
    Managed Organizational Change Management (OCM) activities for the Case Management System migration from the existing platform to Salesforce GovCloud, ensuring smooth adoption and transition across teams.
  • Project Manager: Grants Management Lifecycle
    Enhanced accountability in the Grants Management Lifecycle by defining the current and future states, conducting a comprehensive gap analysis, and providing actionable recommendations for improvement.
  • Project Manager: Veteran Peer Network
    Share the best practices of the Red Cross and create the Wholistic, Upstream, Behavioral Health, Whole Health, Peer Support, Education Program in partnership with DOD, VA, MSOs/VSOs to support Veterans to reduce isolation and its associated negative consequences.
  • Change Manager: Case Management System Upgrade
    Managed Organizational Change Management (OCM) activities for the Case Management System upgrade from version 4 to 21, overseeing the transition for the Hero Care Center (HCC) and Field Deployment unit to ensure seamless adoption and system integration.

Greenville County Board of Voter Registration & Elections (government)
Election Poll Manager
November 2020 – Present

  • Ensure the smooth and efficient operation of the polling station during elections including overseeing the setup and teardown of polling equipment, leading a team of poll workers, maintaining order and compliance with election regulations, and facilitating a positive voting experience for all eligible voters.

PMI Palmetto Chapter (non-profit)
Vice President of Membership
January 2019 – May 2020

  • Led the recruitment and retention of over 700 members for the chapter including hosting monthly chapter networking events. This included vendor and sponsorship management in addition to assisting with monthly dinner meetings involving badging, logistics, and sponsor management. Organization of the yearly symposium planning including promotional items, badging, sponsorship, and social media campaign management.

Carolina Elite Soccer Association (non-profit)
July 2010 – December 2015
Travel Team Manager

  • In collaboration with the team treasurer, created the season team budget, procurement and distribution of team kits, registration of team and reporting of game day results on State association, developed the team schedule in collaboration of other teams in the State division.
  • Coordinated all communications with parents, players, club and coaching staff, ensured all payments were made to referee staff for each game, registered and checked team in for all tournaments and coordinated travel arrangements.

Tournament Site Director

  • Directed the set up and breakdown of tournament site, point of contact for all issues that might arise including concessions, restrooms, referees, and medical professionals. Reported final results for all games to Tournament Director.

Education

Columbia Southern University
Master of Business Administration with a concentration in Project Management

Southern New Hampshire University
Bachelor of Science in Technical Management 


Certifications

Project Management Institute
Project Management Professional (PMP) #1248830
2009 – 2027

Association of Change Management Professionals
Certified Change Management Professional (CCMP) #C006890
2021 – 2027

Scrum Alliance
Certified ScrumMaster (CSM) #1005726
2019 – 2025


Leadership Training

Harvard Business School: Organizational Leadership

The TechLX: The Technology Leadership Experience

Awards

The TechLX
IT Marketing Excellence Award – August 2023


Technical Skills

As a lifelong learner, I’m constantly expanding my skill set through professional and personal experiences. Below you will find some of my key abilities.

Project Management Tools

MS Planner | Project | Salesforce
Smartsheet | Workfront | Planview
Jira | Confluence | Trello | Azure DevOps
Asana | ClickUp | Monday.com
Miro | Lucid Chart | Visio | Loop

Communications Management

MS SharePoint | Viva Engage | Viva Amplify
Teams | Zoom | Slack
Canva

Business Intelligence

SAP Business Objects Xcelsius
SQL Server Report Builder
Cognos Report Studio
Crystal Reports
Tableau | Power BI

Artificial Intelligence

MS Copilot | Chat GPT | Gemini
AI for Project Management:
Generative AI Overview for Project Managers


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